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Project
TurboKaddy
Summary
We made Kaufland cool by turning the symbol of seniors into the hottest gaming accessory.
Responsibilities
- Ideating
- Print materials
- Social Media
- Web design
About Project
Client: Kaufland
Agency: DDB FTW
Team:
CCO: Dora Pružincová, CD: Ivan Soukup, Head of Art: Emil Nitkulinec, CW: Ondřej Kolek, AD: Bedirhan Akcan, Designers: Kryštof Henzl, Danila Shlenov, Director: Kryštof Jankovec, Photographer: Pavel Hejný, Product Design: Šimon Brabec, Braasi Industry
Awards:
Cannes Lions Gaming, Social Behaviour & Cultural Insight - Bronze Gaming, Community - Shortlisted
TURBOKADDY
TURBOKADDY
When shopping for groceries, young Czechs never consider Kaufland because they perceive it as a supermarket for „old people“. To them, shopping at Kaufland is as uncool as carrying around a shopping caddy. To change that perception, we partnered Kaufland with SINNERS, the best esports team in the country, and turned shopping caddy into TurboKaddy – a revolutionary MEMErch for gamers inspired by seniors. What followed was a hell of a viral ride.
Product video
Product photos
Memes & SoMe visauls
Results
Consideration among gamers
0
%
Positive brand sentiment among gamers
0
%
Raised for seniors
0
k €
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