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Project
Star Guardian
Summary
To promote new skinline in the game League of Legends, we gather the community and turn an ordinary meeting in the park into an extraordinary experience
Responsibilities
- Ideating
- Print materials (banners, stickers, navigation boards, ...)
- Social Media visuals
- Motion design
About Project
Client: RIOT Games
Agency: DDB FTW
Team:
CD: Ivan Soukup, CW: Ondrej Kolek, AD: Bedirhan Akcan, Designers: Kryštof Henzl, Loraine Rit, Production: WeSmart & Fame Factory
STAR GUARDIAN
STAR GUARDIAN
Background
Riot Games launched new skins for the skin line Star Guardian for their game League of Legends. Star Guardians are the protector of light in the game lore, and characters are inspired by anime culture. We gathered the community and turn an ordinary meeting in the park into an extraordinary experience.
What we did
We designed couple activities and decorated the event like a scene from an anime. Tarot reading within the game lore, claw machine to earn LoL toys, Origami and other challenges. Community had to gather under the star at 20:00 every they and torch their mobile phones to light the star. Event took 5 days and more than 300 people attended.
Special activities
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