LG UltraGear Watchparty
Watchparty for the finals of the biggest european competition in League of Legends (LEC). Powered by LG UltraGear, official sponsor of LEC.
- Visual identity of the event
- Ideating
- Print materials (banners, stickers, navigation boards, ...)
- Social Media visuals
- Web banners
- Motion design
Client: LG UltraGear
Agency: DDB FTW
Team:
CD: Ivan Soukup, CW: Ondrej Kolek, AD: Bedirhan Akcan, Designer: Kryštof Henzl, Production: Fame Factory
LG ULTRAGEAR WATCHPARTY
LG ULTRAGEAR WATCHPARTY
LEC is the League of Legends European Championship. The professional League of Legends esports league is run by Riot Games in Europe, in which ten teams compete. LG Ultragear is the official partner of LEC and in 2022 we threw a big watch party for the LEC fans in Prague.
Visual style
We started with creating a visual style which ties the LG Ultragear and LEC visual styles.
The visual style is based on two main patterns – one for LG and one for LEC.
Branded banners
Event took place in La Fabrika, Prague. To change this event place to proper esport „stadium“ we created 16 branded banners.
Videos
To bring La Fabrika to life we prepared motion assets. 3 unique videos for projections and 10 unique videos for stream were animated.
Social Media
To promote this event properly we created over ten social media posts.
